Specializing in giant-scale theatrical interventions and site- specific spectacle, Memetica uses the uniquely customized designs of Daniele Poidomani to imagine new worlds and their inhabitants, to construct impossibly real fictions, and to engineer wonder as a shared mass experience.

The Memetica process favours collaboration and continuity, empowering participant groups to develop and engage with new audiences, creating community-driven performances with a tangible social presence and lasting impact.
It enables the rizhomatic growth of projects through mentoring and training of personnel into autonomous creative teams, creating a memetic system of cultural replication, variation and inheritance.