Memetica’s Support materials for

Back-To-Front Creature: Pilot project for practice’s development and adaptation


Back-To-Back Creatures- Further information (concept sketch)
Pilot project – Support Letters and Confirmation of collaboration
Existing repertoire which will benefit from assets development
Existing artwork



ADAPT – Further information (concept sketch and artist impression)

:: Back-To-Front Creature #1, Horseshoe Concrete – Inspiration source
Back To Front invites local resident to stroll about their neighborhood and find visual inspiration for the creation of fantastic creatures. The one in the photo is an example of urban architecture that will be transformed into a creature resembling real-life so-called ‘living fossil’ creature of our waters.



:: Back-To-Front Creature #1, Horseshoe Concrete – Artist impression of inflatable giant puppet
The Horseshoe Concrete is an inflatable puppet lantern. It will illuminate and stroll along the streets (it will lay on caster wheels used for vases). It has a big visual impact and yet it is light-weight and easy to keep in people’s homes limited storage when deflated.



::Tendon – external and internal  – daytime and lit up night-time
Tendon is an example of large scale inflatable installation. Tendon can be visited from the inside offering a surprising vibrant kaleidoscopic vision of colour unexpected from the outside. Tendon demonstrates the engaging aesthetics that can be achieved with inflatable installations.



:: Air Camp – exhibition at ArtPlay, Melbourne 2019
The Air Camp’s outcome exhibition was a series of interconnected inflated tents, each of which was designed by a child to showcase an issue they were passionate about. The same child would then occupy the tent during the exhibition, speaking from within to visitors just outside their little world about their passions. Air Camp is an example of Daniele Poidomani’s projects engaging with children and their families for the making of inflatable artwork inspired and designed by them.
Air Camp is scheduled to be held at the Abbotsford Convent in November. It is one of many workshops for which Memetica currently needs to hire sewing machines, significantly increasing the costs afforded by the company or by presenters.


::Appendicitus – external and internal
Appendicitus was a project created in 2015 with the Village Festival in North Fitzroy Edinburgh Gardens, and demonstrates Memetica’s history of practice with large scale inflatable structures and participatory installation: the protruding appendix shapes were created by audience members. Facilitated by Daniele, visitors designed and created new shapes that were immediately added to the main body of the sculpture providing a constant, cumulative growth of the installation made by the audience themselves.



:: For Want of a Better Word, Maribyrnong 2020
For Want of a Better Word is a new project being delivered wholly online during May and June 2020.  The project reflects on language, and the unique and poignant words that exist across cultures. The project, being developed with Daniele’s local Maribyrnong community, is evidence of Memetica’s increasing focus on both local community art projects and linguistic explorations. This project, conceived as suitable for stage 4 of lockdown, demonstrates Memetica’s adaptability to depart from its usual practice. Daniele created a concept adjusted to be fully implemented online, with community participation from creation to presentation. With Back-to-Front Creature Memetica is seeking to reintroduce the practical hands-on aspect of its engagement with community. It is experimentation to be trialled with the eased stage of restriction and yet applicable to higher levels should they recur. In fact, the modality of work matches that of the tradesmen, who have been granted the continuation of work within households throughout the pandemic.



:: The Naming
The Naming was a project conceived by Daniele Poidomani for The Tablelands Folk Festival 2019. In collaboration and consultation with local indigenous elders, Memetica intervened on the territory to promote local indigenous culture at the Festival. Honoring the International Year of Native Languages, Memetica worked with local community members to create and install street signage written in Ydinji language and referring to culturally relevant sites and historical places. It also created a giant character to perform around the theme and attract attention to the project. The Naming demonstrates Memetica’s interest in and focus on language and cultural sharing, a key theme being explored by Scraps, as well as Memetica’s practice of involving communities in the making and delivery of artwork.


ADAPT – Support Letters

Abbotsford Convent Letter of Support

[pdf-embedder url=”” title=”LoS ACF – Memetica AusCo Adapt”]


Community member’s Letter of Support and evidence of commitment for participation

[pdf-embedder url=”” title=”LoS Catherine Van Vliet for Memetica AusCo”]